Interview with FEMFAM Zine: Exploring the culture of DIY and streetwear

FEMFAM Zine is about women in streetwear and subculture. It is a print magazine and an instagram platform exploring the culture of DIY and streetwear by womxn around the world. FEMFAM Zine was set up by Nicole Chui as a FMP for university which has since grown and had recognition from brands like Converse and Asos. We caught up to discus my work, views on streetwear and upcycling clothing.

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Who are you and what do you do?

I am sustainable designer and am focused on remaking unwanted/dead-stock clothing into new pieces. I work by unpicking the original item of clothing and remaking it into a new item. I recently did a collaboration with NICCE where I made a new collection of their dead-stock from previous, unsold collections.

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Who would you love to see in your designs?

I would love to see my designs be worn by women who are passionate, creative and individual. Most pieces are one-offs so the new owners will be only one able to wear that look, which I think gives sense a great sense of how unique we are by reflecting it within our wardrobe.

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Why is the collaboration with NICCE important?

The collaboration with NICCE is important because it shows a way brands can add sustainability into their post sale process. Dead-stock clothing is a huge issue within fashion brands and I think it is important brands are open and honest about this. There are so many creative and beneficial uses for this dead-stock clothing and its key brands utilise this and understand the great importance of not wasting the resources. NICCE were really supportive of me as a small brand and sustainable designer and I hope this collaborative project is repeated with other brands.

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What would you like to see more of in streetwear and fashion overall?

I'd like to see more of the creative roots back in streetwear. I feel it tends to be so over produced by so many brands it has lost a an element of its originality and be reimagined back by individuals and cultures. Now basically all brands do a hoodie and tracksuit bottom and style has been diluted. 

I'd like people to consider the way they consume fashion and challenge their approach. Fashion is such a powerful tool and has been used through out history as an outlet for activism, individuality and change but currently most of it is having a really negative effect on the plant. It would be great if fashion could slow down, be refocused on craft, and used to benefit communities and creativity. 

For more Streetwear and DIY inspiration check out FEMFAM’s instagram @femfamzine


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